About Us
Proudly supporting local industry and delivering destination marketing initiatives for the Atherton Tablelands since 1986.
Tourism Atherton Tablelands Ltd (TAT) – (formerly Atherton Tablelands Promotion Bureau Limited) was established in 1986 under the auspice of the former four local government authorities governing the geographic region of the Atherton Tablelands with the objective to encourage the private sector to participate in, and be responsible for, the ongoing need to promote and market the region, to enhance product offerings, increase visitor numbers, encourage length of stay, and to provide an overall positive, visitor experience.
It is an Australian Public Company, industry lead, not-for-profit, limited by guarantee, membership-based organization. It is the official local tourism organisation (LTO) for the Atherton Tablelands region.
Tourism Atherton Tablelands is managed by a skills based Board of Directors and supported through collaborative partnerships with Tablelands Regional Council, TTNQ to deliver destination marketing activities that brings visitors to region and promotes the Atherton Tablelands as a must visit holiday destination.
Our Purpose
As the peak regional industry body for tourism, our purpose is to be a strong voice for the industry and the lead agency for delivering destination marketing activities for the Atherton Tablelands region.
Our Vision
For the Atherton Tablelands to be recognised as one of the world’s best self-drive destinations to engage with nature, culinary delights and adventure trails.
Our Mission
To operate with a sustainable business model and deliver value to members.
To deliver business outcomes based upon quality research, best practice and return on investment.
To grow tourist visitation and expenditure for the economic benefit of tourism and the wider Atherton Tablelands community.
To facilitate the development of sustainable tourism and genuine visitor experiences that showcases the region’s unique, adventurous and world-class natural assets.
To develop a strong and consistent brand that builds destination awareness.
To strengthen the capacity and integration of the tourism industry and develop partnerships to actively support visitor growth.
Funding
Tourism is the second largest economic driver for the Atherton Tablelands.
Destination marketing is a highly competitive industry and adequate funding is needed to enable any region to deliver effective initiatives. We are pleased to be building strong partnerships with local council, TTNQ and key stakeholders to ensure the ongoing success of Tourism Atherton Tablelands.
Projects such as our Visitor Trails, Discover Guide, digital campaigns, along with our extensive digital asset library enable Tourism Atherton Tablelands to continue to deliver effective and measurable activities for the benefit of the industry, and the wider community.
