Atherton Tablelands Promotion Bureau Limited was established in 1986 under the auspice of the former four local government authorities governing the geographic region of the Atherton Tablelands.
In the early years, the organization traded under the name of Tableland Promotion Bureau Limited and in 2005 the business name of Tropical Tablelands Tourism (TTT) was officially registered.
Atherton Tablelands Promotion Bureau Limited is an Australian Public Company, industry lead, not-for-profit, limited by guarantee, membership-based organization. It is the official local tourism organisation for the Atherton Tablelands, the region that sits within the boundaries of Mareeba Shire Council and Tablelands Regional Council.
Since its incorporation, the Bureau has evolved by encouraging the private sector (namely, it’s members) to participate in, and be responsible for, the ongoing need to promote and market the region, to enhance product offerings, increase visitor numbers, encourage length of stay, and to provide an overall positive, visitor experience.
Local Government and Industry continue to work together with members who are elected to the Board of Directors who have the responsibility to manage and oversee the operations of the Bureau.