As the local tourism organisation for the Atherton Tablelands, we promote the region as a holiday destination through cooperative marketing activity that builds awareness of the destination and encourages visitors to choose the Atherton Tablelands for their next holiday adventures.

Key markets include Cairns, Townsville and regional Queensland. Self-drive, independent travellers who are seeking appealing adventure, excellent climate and unique, nature-based experiences are a major market for the Atherton Tablelands.

We work closely with our regional tourism body Tourism Tropical North Queensland and participate in collaborative opportunities that target domestic and international markets.

CAMPAIGNS & INITIATIVES