Drive Market Campaign


Expressions of interest for this initative are now closed.


We understand now is a very difficult time for operators. As such, the campaign in 2020 for Tropical Tablelands Tourism, will be to push the theme of: 

Discovering unique and unexpected adventures on the Atherton Tablelands


Most of the activity will be geared towards the drive market. Part of this campaign will include an initial push with social media activity, which will be further supported with television advertising and themed itineraries that will be rolled out on the Atherton Tablelands Discover app and website as well as supporting editorial in blogs and social media posts.  

We are seeking interest from members whether they would like to be involved in the initial social media activity.

Initially there will be eight spots available in the Facebook carousel format.

The order of the carousel will be on a first come, first served basis.

Requirements for the campaign are:

  • Image file type: jpg or png
    *  must be at least 1mb in size up to a maximum size of 30mb

The campaign will be further bolstered with seed funding from Tropical Tablelands Tourism.

Statistics from the campaign will be shared with advertisers.

Deadline for advertisers will be Wednesday 25th March.

Published 19th March 2020. 

Another initiative delivered by Tourism Atherton Tablelands