Board of Directors
Our Board of Directors
The Board of Directors consist of a maximum of five (5) and no more than (9) persons all of whom are financial members (bronze level or above) of Tourism Atherton Tablelands.
There are five (5) elected zone Directors serve a two (2) year term. Elections are held at the Annual General Meetings.
There may be up to four (4) Special Interest Directors appointed by the Board of Directors.
Vacant
Zone 1 Director representing Northern Atherton Tablelands described as the area that sits within the boundaries of Mareeba Shire Council.
Vacant
Zone 2 Director representing Northern Atherton Tablelands described as the area that sits within the boundaries of Mareeba Shire Council.
Michelle Bell-Turner, Mungalli Creek Dairy
Zone 3 Director representing Southern Atherton Tablelands described as the area that sits within the boundaries of Tablelands Regional Council.
Vacant
Zone 4 Director representing Southern Atherton Tablelands described as the area that sits within the boundaries of Tablelands Regional Council.
Sue Gregory, Sicklebill Safaris / Cassowary Tours
Zone 5 Atherton Tablelands gateways defined as the area outside the boundaries of Tablelands Regional Council and Mareeba Shire Council
Special Interest Director
- Professor Bruce Prideaux, CQ University Australia
- David Prete, Tableland Cycle Sports (Chair)
- Judy Cooper, Atherton Historic Railway
Vacancies on the Board
Financial members are encouraged to consider nominating for a position on the Board of Directors at the Annual General Meeting.
Special Interest Director positions are elected or appointed by the Board of Directors and are designated strategic positions. Financial partners are encouraged to submit an Expression of Interest to the Board of Directors if interested in being involved in any capacity at a Board level. Enquiries may be emailed to office@athertontablelands.com.au
How the Tourism Industry works
How the Tourism industry works
The tourism industry is the total of all businesses that directly provide goods or services to facilitate business, pleasure and leisure activities away from the home environment.
Everyone gains from properly managed tourism and it can be especially important in regional areas because it diversifies the area’s economic base and expands the employment market.
Tourism businesses such as accommodation and tour operators represent only a small proportion of the people employed in the tourism industry or who benefit from it. As the tourist dollars trickle down they spread throughout the community and the economy in often surprising ways.
How Tourism Works
The existing tourism system represents a multi-layered structure for industry to engage through a number of destination marketing organisations, each requiring an additional level of investment (membership).
Tourism Australia (TA) is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events.
Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state’s lead marketing, destination and experience development and major events agency.
Tourism Tropical North Queensland (TTNQ) is the regional tourism organisation (RTO) for Tropical North Queensland and is a membership based, industry funded, incorporated private company, limited by guarantee.
Local Tourism Organisations
The region is broken into the following six sub-regions, three of which supported by separate local tourism organisations (LTOs). LTO’s have the responsibility of ensuring their sub-region is promoted and marketed to visitors leveraging from the work delivered by the RTO (pre-arrival).
- Port Douglas & Daintree – Tourism Port Douglas & Daintree (TPDD)
- Cassowary Coast – Tropical Coast Tourism (TCT)
- Atherton Tablelands & Kuranda – Tourism Atherton Tablelands (TAT)
Membership Categories
Membership Categories
Supporter of Tourism – $85.00 pa
Best suited for any business that experiences high and low seasons and therefore clearly benefits from a strong local tourism industry.
- Invitation to industry workshops and networking events
- Receive industry information, updates and newsletter
- Product listing on destination website www.athertontablelands.com.au
Bronze Membership – $140.00 pa
Best category for businesses new to tourism or currently don’t advertise or market their product.
- Invitation to industry workshops and networking events
- Receive industry information, updates and newsletter
- Product listing on destination website www.athertontablelands.com.au
- Promotion on corporate social media
- Discounted campaign activity
- Letters of support for grant applications
- TTNQ Ambassador of Tourism Membership
- Eligible to vote at Annual General Meeting
- Discounted ATDW listing
Return on Investment
Participate in just one industry workshop and your membership will return your investment and provide you with the skills to further enhance your business
Silver Membership – $270.00 pa
Best category for businesses that wish to leverage our significant buying power and heavily subsidised domestic marketing campaigns.
- Invitation to industry workshops and networking events
- Receive industry information, updates and newsletter
- Product listing on destination website www.athertontablelands.com.au
- Promotion on corporate social media
- Discounted campaign activity
- Letters of support for grant applications
- TTNQ Ambassador of Tourism Membership
- Eligible to vote at Annual General Meeting
- Discounted ATDW listing
- Additional listing on destination website
- Access to level 2 image library
- Product mention in blogs
- Business/s showcased in newsletters
Return on Investment
Participate in one subsidized marketing campaign and your investment will be realised
Gold Membership – $520.00 pa
This level of membership is best suited for businesses that wish to participate in our heavily subsidised national and international marketing campaigns and have a dedicated space for meetings, conferences or events.
- Invitation to industry workshops and networking events
- Receive industry information, updates and newsletter
- Product listing on destination website www.athertontablelands.com.au
- Membership Certificate and Logo
- Promotion on corporate social media
- Discounted campaign activity
- Letters of support for grant applications
- TTNQ Ambassador of Tourism Membership
- Eligible to vote at Annual General Meeting
- Discounted ATDW listing
- Additional listing on destination website
- Access to level 2 image library
- Product mention in blogs
- Business/s showcased in newsletters
- Additional exposure on corporate social media flatforms (targeting community)
- Additional exposure/listing on destination website
- Sharing of your news to industry database
Return on Invesment
Participate in just one marketing campaign or generate at least one sales lead and you will recoup your investment.
Platinum Membership – $920.00 pa
This level of membership is best suited for businesses that have more than 1 entity and wish to receive the benefits of maximum exposure of their products on a global scale.
- Invitation to industry workshops and networking events
- Receive industry information, updates and newsletter
- Product listing on destination website www.athertontablelands.com.au
- Promotion on corporate social media
- Discounted campaign activity
- Letters of support for grant applications
- TTNQ Ambassador of Tourism Membership
- Eligible to vote at Annual General Meeting
- Discounted ATDW listing
- Additional listing on destination website
- Access to level 2 image library
- Product mention in blogs
- Business/s showcased in newsletters
- Additional exposure on corporate social media flatforms (targeting community)
- Additional exposure/listing on destination website
- Sharing of your news to industry database
- Logo display on all industry newsletters
- Additional product listings/exposure/imagery for all entities across destination website
Return on Investment
The increased exposure of your products and participation in heavily discounted the many marketing opportunities will recoup your investment.
Annual membership is from July to June. Pro-rata rates are applied to new memberships from January to June.
Membership renewal invoices are emailed to members early July and payable within 30 days.
Membership rates are GST inclusive.
