Tourism Atherton Tablelands undertakes a number of marketing strategies targeting the domestic and international visitor. These strategies leverage from the work rolled out by the region’s tourism organisation Tourism Tropical North Queensland (TTNQ) to position the Atherton Tablelands region as a must-do holiday destination when visiting Tropical North Queensland.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
www.athertontablelands.com.au is the official destination website for the Atherton Tablelands. The site attracts over 110,000 visitors annually and provides visitors with all the information to plan their next holiday destination to the Atherton Tablelands.
Social media is a significant marketing tool to connect with visitors and build destination awareness to our global audience. With over 25,000 fans and 4.1 million reach, social media is a significant platform for operators from across the Atherton Tablelands to showcase their products and engage with potential customers.
Atherton Tablelands Discover Visitors Guide is the official visitors guide for the Atherton Tablelands. This popular publication is produced annually and is available through key visitor information centres, tour desks and consumer travel shows across Australia.