Wet Tropics Toolkit

The Wet Tropics World Heritage Area, the oldest tropical rainforest in the world, stretches from west of Townsville to south of Cooktown, and offers visitors the opportunity to take part in adventure activities, engage with Indigenous culture and enjoy natural surroundings and wildlife.

This dedicated marketing toolkit has been developed to assist tourism operators in the Wet Tropics region to inspire visitors to stay longer and discover the incredible diversity of experiences in the Wet Tropics World Heritage Area.

Tourism businesses located in the Tropical North Queensland and Townsville regions may wish to access the toolkit’s resources in order to encourage visitor dispersal across your region, increased length of stay and grow overnight visitor expenditure.

 The marketing toolkit includes inspirational content which is available to tourism operators to use in their own marketing, including imagery; video content; facts and figures and marketing copy.