Strategic Direction

The Tropical Tablelands Tourism Strategic Plan 2019 – 2024 is a progression from the 2014 – 2018 Strategic Plan.

The purpose of the strategy is to continue to serve as a guide for tourism development and destination promotion for the next five years and clearly defines the yearly priorities for the organisation to deliver to ensure the best possible outcomes are reached for the industry.

The strategy is reviewed annually together with regional, state and national strategies and initiatives. Amendments are made accordingly to ensure the Atherton Tablelands tourism industry remains pro-active and leveraging from global opportunities.