Strategic Direction

The Tropical Tablelands Tourism Strategic Plan 2019 – 2024 is a progression from the 2014 – 2018 Strategic Plan.

The purpose of the strategy is to continue to serve as a guide for tourism development and destination promotion for the next five years and clearly defines the yearly priorities for the organisation to deliver to ensure the best possible outcomes are reached for the industry.

The strategy is reviewed annually together with regional, state and national strategies and initiatives. Amendments are made accordingly to ensure the Atherton Tablelands tourism industry remains pro-active and leveraging from global opportunities.

Annual Reports

Achievements

Annual production of Discover Atherton Tablelands Visitors Guide
Annual distribution of 100,000 copies of Discover Atherton Tablelands Visitors Guide
Development of the web publication of Discover Atherton Tablelands Visitors Guide
Travel Guide APP
New Destination website launched 2018
Ongoing social media activity showcasing the destination
Ongoing blogs and articles showcasing the destination
Project Partner: Gulf Savannah Development Australian Small Business Advisory Service
Destination showcase at Brisbane, Sydney and Melbourne Caravan and Camping Shows
Destination showcase at Representation at Cairns Show
Destination showcase at Townsville Show
Mobile Billboard initiative
Cycle Queensland Rest Day Tour Packages
Project Partner: Ride Cairns TNQ project
Project Partner: Drive North Queensland project
Development of Drive North Queensland App
Self-Drive itineraries
Discover Visitor Information Centre map
Inbound UpNorth
Themed Trails initative and publication
90 days Downunder Famil
Bookeasy reservation platform
Inkind support for: Taste of the Tablelands event
Host partners with local Chambers for industry and business workshops
“Tourism Talk” monthly newspaper column
Industry representation
Domestic Trade Engagement
International Trade Engagement
Event promotion
Provision of letters of support