Free ATDW for 24 months

Free ATDW for 24 months

In response to the unprecedented COVID-19 crisis facing the state’s tourism and events industry, Tourism and Events Queensland, in partnership with Queensland’s regional tourism organisations, is offering ATDW membership with no annual fee for the next 24 months, providing a saving of $150 per year. This offer is available to all tourism and events operators in Queensland. 

Operators looking to take up this offer should visit www.atdw-online.com.au and click ‘Register Now’ in the top right corner to create an ATDW listing. For existing ATDW members, there is no action to take. 

ATDW provides businesses with invaluable exposure and maximum visibility when customers are making important travel decisions:

  • By creating an ATDW listing, your business’ information will be listed on more than 250 key travel websites and online platforms including Queensland.com and Australia.com.
  • You only have to upload your business information once into ATDW-Online to see it flow through to distributor websites for customers to see. Information can be easily updated at any time.
  • Queensland ATDW members have access to other benefits such as listing your holiday deals on Queensland.com for free, providing your business with additional exposure.
  • Businesses can display the ‘Good to Go’ stamp on their listing on Queensland.com to reassure customers if they have the required COVID Safe documentation in place.

Atherton Tablelands Tourism Consolidates with New Brand

Atherton Tablelands Tourism Consolidates with New Brand

Tropical Tablelands Tourism, corporate arm of Discover Atherton Tablelands, is rebranding to Tourism Atherton Tablelands in a bold move designed to consolidate the marketing potential of the region.

Eddy Nye, chair of Tourism Atherton Tablelands, said rebranding the corporate arm would provide a fresh new look and better align with the successful Discover Atherton Tablelands consumer destination brand. 

The move would also see the Tourism Atherton Tablelands brand better align with other tourism organisations in the wider region, such as Tourism Port Douglas Daintree and Tourism Tropical North Queensland.

“The Atherton Tablelands is so much more than ‘tropical tablelands’ suggests. Up here we grow papaws and mangoes and bush tucker next to blueberries and stone fruit – produce that is more usually related to cooler climate foodie destinations like Tasmania,” Mr Nye said.

“Because of the altitude, our weather is much cooler without the humidity that is usually associated with a tropical holiday.”

The new Tourism Atherton Tablelands corporate brand will be underpinned by a fig leaf logo, rolled out to members this financial year as a regional promotion stamp, along with the new tag line #discoverperfect, which continues to underscore the destination Atherton Tablelands’ campaigns.

“The fig leaf logo is a nod to the prolific native fig trees on the Atherton Tablelands. It was first used by the Atherton Tablelands Promotion Bureau three decades ago and is readily recognised.

“It ties the corporate brand and the consumer destination brand together and is available to all tourism and business operators on the Atherton Tablelands who would like to adopt the regional branding on their websites, brochures or social channels,” Mr Nye said.

“The #discoverperfect tag supports a number of tourism activities, including #DiscoverAdventure, #DiscoverWaterfalls, #DiscoverNature, #DiscoverFood, #DiscoverHistory, #DiscoverOutback and #DiscoverAncientRainforest, together with Another #perfect Atherton Tablelands experience.

 Mr Nye said despite the hardships presented by the Covid-19 pandemic, the 2019/20 year had seen increased online reach to potential visitors.

The destination Atherton Tablelands social media channels reached a combined audience of 4.1 million and website page views of almost half a million. The most visited pages were waterfalls, activities and tours, and experiences. The destination’s blog / travel tips section reached more than 70,000 social media users.

As part of Covid-19 recovery marketing activity, two social media campaigns were also run from June 1 to June 21 targeting Atherton Tablelands brand awareness and pointing to the Atherton Tablelands website, for comprehensive travel advice.

The brand awareness campaign focused on intrastate travel with a regional focus on Cairns, Townsville, Mackay and Brisbane through Facebook and Instagram.

Other marketing highlights in the 2019/20 year included distribution of 100,000 printed copies of the 52-page Discover Magazine, more than 100,000 downloads of the digital version, development and distribution of a Themed Trails booklet with 100,000 printed copies inserted in Discover 2019/20, the Discover Atherton Tablelands app available from iTunes and Google Play stores,.

Video content include five new  experience-led television commercials and completion of eight highlight destination videos.

For more information on the organisation, visit tourism.athertontablelands.com.au. 

COVID-19 Business Support

COVID-19 Business Support

As the COVID-19 pandemic continues to wreak havoc on the Australian economy, the federal government has pledged a total of around $189 billion in stimulus packages to try to stop the country from crumbling.  The Queensland Government has committed $4 billion to support Queenslander’s health, jobs and businesses in the COVID-19 Economic Relief Package. 

Sole traders

Small & Medium Enterprises (SME) With Staff

  • Tax-free cash payment of minimum $20,000 and up to $100,000 to retain staff and operations (for businesses with a turnover under $50 million) 
  • 50% wage subsidy for apprentice or trainee wages for nine months, up to a maximum of $21,000.
  • Payroll tax support
    • Two months of payroll tax will be immediately refunded.
    • The next three months of payroll tax will be waived.
    • Payroll tax for July to December will be deferred.

All Businesses

  • Coronavirus SME Guarantee Scheme — Government guarantee for 50% of new loans issued by eligible lenders
  • Increase in the threshold at which creditors can issue a statutory demand and the time for companies to respond
  • Businesses can immediately write-off multiple assets up to $150,000/asset. There is also expanded access to the instant asset write-off to include all businesses with a turnover of less than $500 million (30 June 2020). 
  • Accelerated depreciation deduction — 50% of the cost of an asset, with existing depreciation applying to the balance of the asset’s cost. 
  • $500 million to provide business loans up to $250,000 with no interest for the first 12 months
  • Free financial advice to producers, commercial fishers, and tourism operators through the Rural Financial Counselling Service. 
  • Workshops will be held around the state for financial management and business planning. Register your interest for a potential Far North Queensland workshop.
  • Mentoring for Growth offering free access to business mentors including around business finances and planning. 

Agriculture Industry

Commercial Fishers

  • Waiving of tropical rock lobster and coral trout quota fees and fishing boat license fees until June 2020. 
  • Expanding tropical rock lobster fishery area for three months.
  • Local seafood promotion campaign.
  • Rural financial counselling services for commercial fishers, fishery supply chain and tourism businesses impacted by Covid-19. 

 Tourism Operators

Interest-free loans

  • Loans of up to $250,000 will be interest-free for the first 12 months, and are intended to help businesses keep employees on board and maintain their operation until the worst of the crisis has passed. The Queensland Rural and Industry Development Authority is currently accepting expressions of interest for the loans. Businesses that are interested should contact the authority here.

Concierge Service

Concierge Service

Visitors planning their holiday to the Atherton Tablelands has got a whole lot easier with the launch of our free Concierge Service. 

This online portal provides visitors with a general itinerary based on information provided including when they are travelling, how many people, preferences in type of accommodation and interests. 

Link to: Conceirge Service

New Destination Brand

New Destination Brand

Clear, simple messaging focusing on the “perfect” experiences that can be found on the Atherton Tablelands was the inspiration behind the local tourism organisations’s new destination brand.

Tabling his report at the annual general meeting, outgoing Chairman Brett Stevenson said the largely volunteer LTO had delivered a number of key marketing activities during the 2018-19 financial year, including rolling out the Atherton Tablelands’ Discover Perfect campaign.

“The Discover Perfect campaign was a natural evolution of the discover brand, which has been synonymous with the Atherton Tablelands destination for the last three decades.”

Supporting the campaign was a new website with enhanced digital features, six new videos produced by Phlipvids showcasing some of the “perfect” experiences that can be found on the Atherton Tablelands and the new Travel Guide app, which hosts the Atherton Tablelands Discover publication produced by Atherton Tablelands Promotion Bureau Ltd.  

A partnership with Queensland Rail also saw the Atherton Tablelands Discover Perfect campaign promoted at one of Brisbane’s busiest train stations – Roma Street – with a number of light boxes and supported advertising in its in-house publication Embark. 

The LTO also continued to bolster its efforts in the digital space, producing 48 travel blogs as well as adding additional features to the destination’s new website.

“Enhancements include member product brochures and a concierge service,” Mr Stevenson added.

“This unique online platform allows visitors to submit more information on their visit to the region including type of accommodation they are looking for, type of activities of interest, when they are coming, how many travelling and so on.  

“Within 24 hours, the visitor has a tailored itinerary suggesting locations to stay and what to do, matching their interests.”

 The destination was also well showcased  at the three major caravan and camping shows at Brisbane, Sydney and Melbourne under the Caravanning Queensland banner, continuing its efforts in the self-drive market.  

Mr Stevenson thanked his fellow board members, for their continued support. “They have brought an enormous amount of industry experience to the table for the collective benefit of the Atherton Tablelands.

The 2018-19 directors included Angela Freeman from Wildlife TNQ, Tracy Klaproth from On the Wallaby, Eddy Nye from Rainforest Bounty, Brett Cameron from Brett’s Outback Tasting Adventures, Rebekah Haase as the outback representative, Cr Nipper Brown from Mareeba Shire Council, Bob Owen from Tablelands Regional Council  and Brad Farrington as a special interest director. 

He also thanked the marketing and media team, along with executive officer and board secretary Bronwyn Jones, for their dedication and professionalism.

Appointed to position of chair at Monday’s AGM was Eddy Nye with Rebekah Haase taking on the role of deputy chair. They join Angela Freeman as treasurer, along with Brett Cameron, Brett Stevenson and Brad Farrington as directors.

Atherton Tablelands Promotion Bureau Limited

Issued by Tanya Snelling media@athertontablelands.com.au