Atherton Tablelands Touring Map
The Discover TOURING MAP is a major in-print promotional vehicle for Discover Atherton Tablelands.
The Touring Map is designed to create awareness and interest in the destination and encourage visitors to extend their length of stay and leverages from the very popular visitors guide, Discover Atherton Tablelands.
The Touring Map targets the pre-arrival market through distribution to high-traffic visitor information centres, car rental companies, accommodation tour desks, attractions, caravan and camping shows and direct letterbox distribution.
2022 Touring Map
- Launched June 2022
- 150,000 copies printed
- 98,000 allocated to a direct mailbox distribution to Townsville and Mackay
- Regional TV Campaign
- Social Media Activity
- Further distribution to high-traffic visitor information centres, car rental companies, tour desks and consumer shows
- Funded solely by industry; no contribution from Tablelands Regional Council and Mareeba Shire Council
- Project supported and delivered in partnership with Tourism Tropical North Queensland
2021 Touring Map
- Launched April 2021
- First production of the Touring Map as part of the Discover Visitors Guide project
- 150,000 copies printed
- Interest received from operators based within the Atherton Tablelands, Cape Tribulation, Cairns, Etheridge Shire and Cassowary Coast
- 92,000 allocated to a direct mailbox distribution to Townsville and Mackay
- Regional TV Campaign
- Social Media Activity
- Further distribution to local visitor centres and high-traffic visitor information centres across Queensland, plus car rental companies, tour desks and supporting business
- Funded by industry and Mareeba Shire Council
- Project delivered in partnership with Tourism Tropical North Queensland
Another initiative delivered by Tourism Atherton Tablelands
