From 12pm (midday) AEST Thursday 1 April 2021 to Thursday 15 April 2021, all of Queensland will be subject to the following restrictions:

• you must carry a face mask at all times and wear indoors, unless you have a lawful reason not to
• gatherings in private residences (homes and accommodation) are limited to 30 persons in total
• you can leave your home for any purpose. You can travel anywhere in Australia. Please note other states and territories may have restrictions in place that prevent you from travelling to them
• visitors to aged care facilities, disability accommodation services, hospitals and correctional facilities are restricted across the state
• restaurants, cafes, bars and nightclubs can only open for seated eating and drinking, no standing allowed.
• Hospitality businesses must keep an electronic customer register.
• Customers must check into venues and provide their contact details in case we need to contact you.

Masks for Queensland

You must carry a face mask with you at all times when you leave home, unless you have a lawful reason not to.

• You must wear a mask in indoor spaces.
• It is strongly recommended you wear a mask when outdoors if you are unable to stay more than 1.5m distance from other people, such as busy walkways and thoroughfares.
• Masks do not need to be worn in some circumstances, including children under 12 years, if you have certain medical conditions, and in workplaces where it is not safe to do so.
• You can remove your mask to consume food or drink.
• Leave a location if it is crowded.

If you have any concerns about your health, contact your doctor or contact 13 HEALTH (13 43 25 84).

Tourism Tropical North Queensland (TTNQ), together with the Queensland Government, is excited to launch a major tourism campaign designed to encourage Queenslanders to explore the best of Cairns & Great Barrier Reef. The campaign aims to encourage more Queenslanders to travel to Cairns & Great Barrier Reef, extend their stay and get out and experience the diverse tours and attractions we have to offer.  The campaign will run from 15 March to 25 June 2021. 

15,000 vouchers worth up to $200.00 (inc. GST) available for Queenslanders travelling to the Tropical North Queensland region.  The voucher covers 50% of the cost, up to a maximum value of $200.00.  Visitors can only claim one voucher per person over 18 years, and they’re not transferable.

Registration to enter closed 12 pm 11th March 2021

Operator registration to be part of Cairns Holiday Dollars has now closed. 

Links for Operators

The Voucher Redemption Portal is now live and all participating operators should have received their login details – if you haven’t received yours please contact operatorsupport@queensland.com

Reimbursement from TEQ for the value of the voucher can occur as soon as the consumer has travelled with you. There is no need for you to create an invoice for TEQ to pay you. Simply mark the voucher as ‘consumed’ in the Redemption Portal and then click ‘invoice’ to automatically generate an invoice for TEQ to reimburse you. The process is outlined in more detail in the operator handbook (see page 20).

Notice of the Annual General Meeting
Atherton Tablelands Promotion Bureau Ltd

This is to advise you of the upcoming annual general meeting of the members of Atherton Tablelands Promotion Bureau Limited.

The details of this meeting are as follows:

Date:     Wednesday 16th December, 2020
Time:     10:00 am
Place:    Tinaroo Lake Resort

The business of the Annual General Meeting will include:

1. Minutes of previous meeting
2. Chairman report
3. Financial report
4. Appointment of auditor
5. Election of Directors

At the meeting, members will have the opportunity to:

• speak about any items on the agenda
• vote on any resolutions proposed.

At the meeting, members will be asked to vote to reappoint the auditor.

Director Nominations

Nominations need to be lodged with the secretary by Wednesday 2nd December 2020.

Nominations will be called for two (2) positions vacant:

• Zone 1 Northern Tablelands described as the area that sits within the boundaries of Mareeba Shire Council
• Zone 5 Atherton Tablelands gateways defined as the area outside the boundaries of Tablelands Regional Council and Mareeba Shire Council

Appointment of a Proxy

A member entitled to attend and vote at the meeting, may appoint a representative. If you wish to appoint a person as your representative, please download, complete and return the Proxy Form.

The Notice of Nomination form must be received by the Company Secretary at the address shown no later than 48 hours before the meeting, being 10 am Monday 14th December, 2020.

Downloads

• Agenda for the 2020 meeting
• Minutes of the 2019 AGM
• Proxy form
• Nomination Form 
• Draft Audited Financial Statements

Tourism Atherton Tablelands is continuing to push ahead with its successful destination awareness campaigns for the region following the announcement  Tablelands and Mareeba local government councils had decided to pursue their own destination marketing arrangements.

Eddy Nye, chair of Tourism Atherton Tablelands (TAT), said it was business as usual and the local tourism organisation was about to kick off several exciting projects to lure visitors over the next year and beyond.

The announcement earlier this week (October 22) that Mareeba Shire Council and Tablelands Regional Council would pursue their own destination marketing arrangements follows a three-month tender process.

“Naturally, we are disappointed that Tourism Atherton Tablelands will not receive the annual contribution of $25,000 from Tablelands Regional Council and $25,000 from Mareeba Shire Council for destination marketing,” Mr Nye said.

“However, we will continue to engage and be the voice of the Atherton Tablelands tourism industry, working in partnership with our regional tourism body, TTNQ.

“We will also continue to work with both councils to ascertain what destination marketing activities they will each be undertaking on behalf of tourism operators in their respective areas, how this will benefit the region and how the organisation can support their efforts in this space.”

Mr Nye said TAT had sought and received external funding for a number of exciting projects, including a digital showcase of regional tourism operators, experiences and local communities.

“We will continue to work with our members to deliver innovative social media and traditional promotional campaigns that support our industry,” he said.

“We thank our members for their continued support and we remain very positive for the future.  We know the industry and work closely with regional TTNQ, leveraging opportunities through its networks.”

Mr Nye said Tourism Atherton Tablelands was an energetic and forward thinking organisation. Recent successful initiatives included the new destination brand, the Atherton Tablelands’ Discover Perfect campaign, a new website with enhanced digital features, product brochures and a concierge service.

Tourism Atherton Tablelands was introduced earlier this year as the new brand for the corporate arm of Discover Atherton Tablelands. The bold move away from ‘Tropical Tablelands Tourism’ was designed to better align with the destination brand and other tourism organisations in the wider region.

About Tourism Atherton Tablelands:

• Members of the organisation are elected by members to the Tourism Atherton Tablelands Board of Directors for their experience, tourism industry background and passion for the industry. The board’s primary role is to set the strategic direction of destination marketing that benefits members and the wider community.
• Atherton Tablelands Promotion Bureau Ltd was established in 1986 under the auspice of the former four local government authorities governing the geographic region of the Atherton Tablelands.
• Since incorporation, the Bureau has evolved by encouraging the private sector to participate in, and be responsible for, the ongoing need to promote and market the region, enhance product offerings, increase visitor numbers and length of stay, and overall positive, visitor experience.

For more information on the organisation, visit tourism.athertontablelands.com.au. 

In response to the unprecedented COVID-19 crisis facing the state’s tourism and events industry, Tourism and Events Queensland, in partnership with Queensland’s regional tourism organisations, is offering ATDW membership with no annual fee for the next 24 months, providing a saving of $150 per year. This offer is available to all tourism and events operators in Queensland. 

Operators looking to take up this offer should visit www.atdw-online.com.au and click ‘Register Now’ in the top right corner to create an ATDW listing. For existing ATDW members, there is no action to take. 

ATDW provides businesses with invaluable exposure and maximum visibility when customers are making important travel decisions:

• By creating an ATDW listing, your business’ information will be listed on more than 250 key travel websites and online platforms including Queensland.com and Australia.com.
• You only have to upload your business information once into ATDW-Online to see it flow through to distributor websites for customers to see. Information can be easily updated at any time.
• Queensland ATDW members have access to other benefits such as listing your holiday deals on Queensland.com for free, providing your business with additional exposure.
• Businesses can display the ‘Good to Go’ stamp on their listing on Queensland.com to reassure customers if they have the required COVID Safe documentation in place.

Tropical Tablelands Tourism, corporate arm of Discover Atherton Tablelands, is rebranding to Tourism Atherton Tablelands in a bold move designed to consolidate the marketing potential of the region.

Eddy Nye, chair of Tourism Atherton Tablelands, said rebranding the corporate arm would provide a fresh new look and better align with the successful Discover Atherton Tablelands consumer destination brand. 

The move would also see the Tourism Atherton Tablelands brand better align with other tourism organisations in the wider region, such as Tourism Port Douglas Daintree and Tourism Tropical North Queensland.

“The Atherton Tablelands is so much more than ‘tropical tablelands’ suggests. Up here we grow papaws and mangoes and bush tucker next to blueberries and stone fruit – produce that is more usually related to cooler climate foodie destinations like Tasmania,” Mr Nye said.

“Because of the altitude, our weather is much cooler without the humidity that is usually associated with a tropical holiday.”

The new Tourism Atherton Tablelands corporate brand will be underpinned by a fig leaf logo, rolled out to members this financial year as a regional promotion stamp, along with the new tag line #discoverperfect, which continues to underscore the destination Atherton Tablelands’ campaigns.

“The fig leaf logo is a nod to the prolific native fig trees on the Atherton Tablelands. It was first used by the Atherton Tablelands Promotion Bureau three decades ago and is readily recognised.

“It ties the corporate brand and the consumer destination brand together and is available to all tourism and business operators on the Atherton Tablelands who would like to adopt the regional branding on their websites, brochures or social channels,” Mr Nye said.

“The #discoverperfect tag supports a number of tourism activities, including #DiscoverAdventure, #DiscoverWaterfalls, #DiscoverNature, #DiscoverFood, #DiscoverHistory, #DiscoverOutback and #DiscoverAncientRainforest, together with Another #perfect Atherton Tablelands experience.

 Mr Nye said despite the hardships presented by the Covid-19 pandemic, the 2019/20 year had seen increased online reach to potential visitors.

The destination Atherton Tablelands social media channels reached a combined audience of 4.1 million and website page views of almost half a million. The most visited pages were waterfalls, activities and tours, and experiences. The destination’s blog / travel tips section reached more than 70,000 social media users.

As part of Covid-19 recovery marketing activity, two social media campaigns were also run from June 1 to June 21 targeting Atherton Tablelands brand awareness and pointing to the Atherton Tablelands website, for comprehensive travel advice.

The brand awareness campaign focused on intrastate travel with a regional focus on Cairns, Townsville, Mackay and Brisbane through Facebook and Instagram.

Other marketing highlights in the 2019/20 year included distribution of 100,000 printed copies of the 52-page Discover Magazine, more than 100,000 downloads of the digital version, development and distribution of a Themed Trails booklet with 100,000 printed copies inserted in Discover 2019/20, the Discover Atherton Tablelands app available from iTunes and Google Play stores,.

Video content include five new  experience-led television commercials and completion of eight highlight destination videos.

For more information on the organisation, visit tourism.athertontablelands.com.au.