Destination Website

Destination Website

Nov 13, 2021

Destination Website

The destination website www.athertontablelands.com.au receives of 750,000 page views per year and on average, 15,000 visitors per month.  The site provides visitors all the information they need to plan their holiday to the Atherton Tablelands.  The site showcases over 380 listings covering the many products, experiences, towns and travel tips to inspire the visitor to stay longer, and see more. 

The current site was provided to the region at no cost to members or Council and continues to be the number 1 resource for the visitors and the community to access destination information. 

Features of the website include travel tips (blogs), a travel directory, maps, brochures, destination information, a wish-list feature (the backpack), booking capabilities for some listings, links to our social media platforms, video collateral, campaign activity and current imagery showcasing the region.

Only members of Tourism Atherton Tablelands are listed on the website.

www.athertontablelands.com.au

Another initiative delivered by Tourism Atherton Tablelands 

Discover Perfect Campaign

Discover Perfect Campaign

May 25, 2021

Discover Perfect Campaign

2021/22

Campaign activity supporting the Atherton Tablelands Visitors Guide and new Atherton Tablelands map targeting visitors outside the region to choose the Atherton Tablelands as their next holiday destination, stay longer and experience adventure, nature, local produce, our heritage, waterfalls and more. 

Atherton Tablelands Visitors Guide

Pick up a copy from your nearest visitor information centres and from iTourism brochure boards

Available to view and download from the destination website   www.athertontablelands.com.au

Online version is a fully interactive web publication complete with video and URLs 

Atherton Tablelands Touring Map

Pick up a copy  from your nearest visitor information centres and iTourism brochure boards

Available to download from the destination website   www.athertontablelands.com.au.

Direct mail drop to residents in Townsville and Mackay in conjunction with TV Commercials, social media campaign and competition

Atherton Tablelands Themed Trails

These themed trails are just a starting point for the great range of experiences that can be found on the Atherton Tablelands.

Available to download from the destination website   www.athertontablelands.com.au

Atherton Tablelands App

Download the official Atherton Tablelands App for your copy of the Atherton Tablelands Visitors Guide and Touring Map.

Available on Apple and Android devices.

Search for AthTablelands 

Another initiative delivered by Tourism Atherton Tablelands 

Regional Stamp

Regional Stamp

Jun 18, 2020

Our Regional Stamp

The Atherton Tablelands Brand strengthens the region’s position and awareness as a tourist destination.  Brand integrity strongly relies on the consistent and accurate application of its visual material across all mediums. 

To leverage from the destination brand local tourism operators and the business community are strongly encouraged to support and use the new Atherton Tablelands Destination Stamp across their own business to ensure the Atherton Tablelands is represented in a consistent way to consumers.

Examples may include brochures, flyers, events, etc.

 

To obtain a hi-res version of the Atherton Tablelands Regional Promotion Stamp,
contact office@athertontablelands.com.au

The destination brand is used on Tourism Atherton Tablelands marketing collateral only.

Brand Style Guidelines

Destination Website

Destination Brand

Apr 3, 2020

Atherton Tablelands Brand

The Atherton Tablelands Brand strengthens the region’s position and awareness as a tourist destination.

Brand integrity strongly relies on the consistent and accurate application of its visual material across all mediums. 

To leverage from the destination brand local tourism operators and the business community are strongly encouraged to support and use the new Atherton Tablelands Destination Stamp across their own business to ensure the Atherton Tablelands is represented in a consistent way to consumers.

Examples may include brochures, flyers, events, etc.

To obtain a hi-res version of the Atherton Tablelands Regional Promotion Stamp,
contact office@athertontablelands.com.au

The destination brand is used on Tourism Atherton Tablelands marketing collateral only.

Brand Style Guidelines

Drive Market Campaign

Drive Market Campaign

Mar 19, 2020

Drive Market Campaign

Z

Expressions of interest for this initative are now closed.

DRIVE MARKET CAMPAIGN ACTIVITY

We understand now is a very difficult time for operators. As such, the campaign in 2020 for Tropical Tablelands Tourism, will be to push the theme of: 

Discovering unique and unexpected adventures on the Atherton Tablelands

 

Most of the activity will be geared towards the drive market. Part of this campaign will include an initial push with social media activity, which will be further supported with television advertising and themed itineraries that will be rolled out on the Atherton Tablelands Discover app and website as well as supporting editorial in blogs and social media posts.  

We are seeking interest from members whether they would like to be involved in the initial social media activity.

Initially there will be eight spots available in the Facebook carousel format.

The order of the carousel will be on a first come, first served basis.

Requirements for the campaign are:

  • Image file type: jpg or png
    *  must be at least 1mb in size up to a maximum size of 30mb

The campaign will be further bolstered with seed funding from Tropical Tablelands Tourism.

Statistics from the campaign will be shared with advertisers.

Deadline for advertisers will be Wednesday 25th March.

Published 19th March 2020. 

Another initiative delivered by Tourism Atherton Tablelands